YouTube is very useful and productive if used for the right purposes. Keyword in that sentence is "right". YouTube has become a notorious time waster in every office from California to New York. Plenty of companies have down right blocked it. I say take this service and use it to your businesses advantage. YouTube is more then just something friends and family use to show you goofy clips via email pulling you away from work. There is plenty of quality and FREE content that any role in a small business could use.
For example if you are a small business owner or in charge of marketing you can use YouTube to find segments giving you information about things such as Search Engine Marketing.
Another excellent use of YouTube is if you have access to a laptop and projector you can setup very easy and CHEAP way of keeping your employees up to date on information in your industry. If you provide a free lunch people are willing to stay in to watch streaming video discussing topics that impact their work. Buying a few pizza's or sandwiches to get employees to do a bit of training on their lunch break is a heck of a trade off in the long run. Educated, well trained, and informed employees do better work regardless of where they are at in the company or what industry they are in.
This is a part of YouTube many people forget. A lot of great information can be pulled from it for free. As long as you have speakers and have a decent Internet connection it is like having lectures, keynotes, reviews, and opinions directly in front of you with a few clicks.
Tuesday, November 13, 2007
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